In his influential and controversial book—first published in Danish in 1998 and translated into English in 2001—Lomborg argues that claims on overpopulation, declining energy resources, deforestation, species loss, water shortages, certain aspects of global warming, and a variety of other global environmental issues are unsupported by analysis of the relevant data.
Now Lomborg’s most recent book, Cool It (2007), has become a film-documentary. Directed by filmmaker Ondi Timoner, Cool It follows Lomborg on his mission to bring the smartest solutions to climate change, environmental pollution, and other major problems in the world. “Global warming is real, but it’s not the scary, end-of-all-things that it's been made out to be in Al Gore’s film,” Lomborg told in an interview. “And in some way that’s crucial, because that scare diminishes life quality. I mean, we talk to kids who think they’re going to die because of global warming right now.”
Here is the trailer of the movie:
Lomborg is the founder and director of the Copenhagen Consensus Center, a globally respected think tank that brings together the world’s leading economists to prioritize major global problems—among them malaria, the lack of potable water and HIV/AIDS—based upon a cost/benefit analysis of available solutions.